South Korean girl band SixBomb have undergone plastic surgery to celebrate social media and the country’s obsession with enhanced beauty.
All four members of the obscure K-pop ensemble are seen in a new music video visiting a clinic and dancing in an operating theatre while singing the lyrics to Becoming Pretty (After).
“Everyone follows me, they know I’m pretty,” the four women sing.
“We all wanted to get some surgeries done to look prettier and thought: ‘Why not perform a song about it instead of trying to conceal it?'” said SixBomb’s lead singer Dain.
“People will notice it anyway. So we wanted to be open about this reality where many women want to look pretty.”
The four pop singers went through extensive plastic surgery, from nose jobs to breast implants.
Dain had her breasts enlarged and her cheekbones shaved to make her face look smaller for the song.
The project was funded by their management, who spent around £70,000 for “almost every kind of surgery that could be done on a face”.
“We haven’t committed any crimes. Our only crime would be talking about it in such an open manner,” he said.
The band posted teaser pictures on social media before releasing their new single, showing photos of their heads wrapped in surgical tape.
Plastic surgery is common among Korean pop bands, and it is not uncommon for young South Korean women to undergo major aesthetic operations.
Despite a population of only 50 million, it is the world’s third biggest plastic surgery market, with thousands of clinics performing an estimated 1.2 million procedures a year.
The four pop stars said they were not forced by their manager, and it was their own decision to get surgery.
But rapper Soa had to think “long and hard” before having a “double eyelid” procedure to make her eyes wider and rounder.
“I really liked and was satisfied with my previous eyes, so I had to think long and hard before deciding to take part in this concept,” she said.