Millionaire YouTuber Felix Kjellberg has apologised to fans for being “an idiot” after using a racial slur while live-streaming a video game.
Kjellberg, whose online name is PewDiePie, called his online opponent a “f****** n*****” while playing a shoot-’em-up game called PlayerUnknown’s Battlegrounds.
The 27-year-old Swede has posted a 95-second video saying he regrets the comment and that he made it “in the heat of the moment”.
He said his use of the word “was not okay” and that he was “really sorry” if he “offended, hurt or disappointed anyone with all of this”.
The original live stream video was viewed more than six million times.
The response has now been viewed more than five million times on his gaming channel, which has more than 57 million subscribers.
The vlogger, who lives in Brighton with his Italian vlogger girlfriend Marzia Bisognin, tells fans in the clip: “You probably won’t believe me when I say this, but whenever I go online and hear other players using the same kind of language, I always find it extremely immature and stupid. I hate how I now personally fed into that part of gaming.”
Earlier this year, Disney and YouTube both announced they were no longer sponsoring his channel after some of his videos used Nazi imagery and anti-Semitic jokes.
Last year he was briefly suspended from Twitter for joking he had joined the Islamic State.
Kjellberg went on: “I’m not going to make any excuses, because there are no excuses for it. I’m disappointed in myself because it seems like I’ve learnt nothing from these past controversies.”
Following his latest blunder, co-founder of video gaming company Campo Santo Sean Vanaman says he has filed a Digital Millenium Copyright Act (DMCA) to stop PewDiePie playing the company’s games on his channel.